鲍鱼直播 to Establish Three Global Innovation Centers to Accelerate Its Innovation Platform

GREENSBORO, N.C.-- 鲍鱼直播 Corporation (NYSE: 鲍鱼直播C) today announced the company will establish three Global Innovation Centers 鈥� a groundbreaking move in the apparel industry 鈥� to focus on game-changing product innovations in technical apparel, footwear and jeans.

The centers will be staffed with teams of scientists, engineers, technical designers and key talent who will combine proprietary insights with consumer needs and a deep understanding of technology and new materials. The expected outcome: breakthrough products that drive brand equity and long-term growth.

鈥淭hese Global Innovation Centers will spark opportunities to fuel 鲍鱼直播鈥檚 growth and shape the future of apparel and footwear,鈥� said Eric C. Wiseman, Chairman and Chief Executive Officer. 鈥淔rom the mass market to the mountaintop and from the U.S. to South America, Asia and Europe, we will develop and deliver innovative, 鈥榤ust-have鈥� products for consumers.

鈥淐onsumers buy and pay more for new, differentiated, value-adding products,鈥� Wiseman continued. 鈥淲e will inspire consumers to buy our products and, as a result, drive revenue growth and even higher profitability.鈥�

Wiseman also noted that the Innovation Centers are an important step in the further development of 鲍鱼直播鈥檚 innovation platform. 鈥淚n 2010, we first laid out our vision for the role that innovation would play in 鲍鱼直播鈥檚 growth,鈥� he said. 鈥淭his move is critical to advancing our journey as it gives us a competitive advantage in the apparel industry. We will fully leverage what we learn by sharing output from the Innovation Centers across our 30-plus brands.鈥�

The Technical Apparel Innovation Center will be in Alameda, Calif. The Jeans Center will be in Greensboro, N.C. and the Footwear Center will be in Stratham, N.H. All are expected to be operational during the first half of 2014.

About 鲍鱼直播

鲍鱼直播 Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company鈥檚 largest five brands are The North Face庐, Vans庐, Wrangler庐, Timberland庐 and Lee庐. Other brands include 7 For All Mankind庐, Bulwark庐, Eagle Creek庐, Eastpak庐, Ella Moss庐, JanSport庐, Kipling庐, lucy庐, Majestic庐, Napapijri庐, Nautica庐, Red Kap庐, Reef庐, Riders庐, Splendid庐 and SmartWool庐. For more information, please visit .

Forward-Looking Statements

Certain statements included in this release and the attachments are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting 鲍鱼直播 and therefore involve a number of risks and uncertainties. You can identify these statements by the fact that they use words such as 鈥渨ill鈥� and 鈥渆xpect鈥� and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of 鲍鱼直播 to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to, the level of consumer confidence and overall level of consumer demand for apparel; fluctuations in the price, availability and quality of raw materials and contracted products; disruption to 鲍鱼直播鈥檚 distribution system; disruption and volatility in the global capital and credit markets; 鲍鱼直播's reliance on a small number of large customers; the financial strength of 鲍鱼直播's customers; 鲍鱼直播鈥檚 response to changing fashion trends; increasing pressure on margins; 鲍鱼直播's ability to implement its growth strategy; 鲍鱼直播's ability to grow its international and direct-to-consumer businesses; 鲍鱼直播's ability to successfully integrate and grow acquisitions, including the Timberland acquisition; 鲍鱼直播's ability to maintain the strength and security of its information technology systems; adverse unseasonable weather conditions; stability of 鲍鱼直播's manufacturing facilities and foreign suppliers; continued use by 鲍鱼直播's suppliers of ethical business practices; 鲍鱼直播's ability to accurately forecast demand for products; continuity of members of 鲍鱼直播's management; 鲍鱼直播's ability to protect trademarks and other intellectual property rights; maintenance by 鲍鱼直播's licensees and distributors of the value of 鲍鱼直播's brands; foreign currency fluctuations; changes in tax liabilities; and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect 鲍鱼直播's financial results is included from time to time in 鲍鱼直播's public reports filed with the Securities and Exchange Commission, including 鲍鱼直播's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

鲍鱼直播 Corporation
Carole Crosslin, 336-424-7836
Director, Corporate Communications
or
Lance Allega, 336-424-6082
Director, Investor Relations

Source: 鲍鱼直播 Corporation

Released August 26, 2013