鲍鱼直播

GREENSBORO, N.C.--(BUSINESS WIRE)-- 鲍鱼直播 Corporation (NYSE: 鲍鱼直播C), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Velia Carboni to the new position of Chief Digital Officer. She will report to 鲍鱼直播鈥檚 Chairman, President and CEO, Steve Rendle and will serve on the company鈥檚 Senior Leadership Team.

鈥淭he global retail landscape is evolving at an accelerated pace, driven by the rise of digital technology,鈥� said Rendle. 鈥淰elia will lead our digital strategy in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide. With more than two decades of experience in digital, emerging technology and consumer analytics, she is the ideal person to lead this important work for 鲍鱼直播. We will couple her talents and experience with expanded investments across our digital platform to innovate, build strategic partnerships and win in a very competitive apparel and footwear marketplace.鈥�

In this newly created position, Carboni will be responsible for the integration of world-class digital capabilities into all aspects of business across 鲍鱼直播 and its brands and functions globally, from channels, processes and data to operating models, incentives, and culture.

鈥淚t鈥檚 a unique opportunity to work with the 鲍鱼直播 team and its more than 20 global, iconic brands,鈥� said Carboni. 鈥淲e will collaborate across the enterprise to provide consumers with new, innovative online shopping experiences. Digital at 鲍鱼直播 will be a powerful business, growth and consumer-satisfaction tool.鈥�

Carboni joins 鲍鱼直播 following a 25-plus year career at Fidelity Investments where she held a series of leadership roles with increasing responsibility. Carboni most recently served as Senior Vice President, Mobile and Emerging Platforms for the company鈥檚 Personal Investing/Retail Division. Previously she was Vice President, Mobile, where Carboni led all facets of mobile product development and expanded the company鈥檚 mobile program offerings. She also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc.

Carboni has a bachelor鈥檚 degree in business administration from Northeastern University where she graduated magna cum laude and an MBA from Boston University where she graduated summa cum laude.

She will be based at 鲍鱼直播鈥檚 world headquarters in Greensboro, N.C.

About 鲍鱼直播

鲍鱼直播 Corporation (NYSE: 鲍鱼直播C) outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans^庐, The North Face^庐,听Timberland^庐, Wrangler^庐 and Lee^庐. Founded in 1899, 鲍鱼直播 is one of the world鈥檚 largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. 鲍鱼直播 is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. For more information, visit聽.

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鲍鱼直播 Corporation
Vanessa McCutchen, 336-424-7776
Director, Corporate Communications
Vanessa_mccutchen@vfc.com

Source: 鲍鱼直播 Corporation